Indy artists are obscure for a reason

27 Feb 2006  in mid-afternoon  Matt Winckler

Obscure independent artists are obscure for a reason (my conclusion, not the article’s, and mine is better). The reason is that they do things like turning down a $50,000 offer from Hummer for the rights to use one of their songs in a Hummer commercial, because “It [Hummer] had to be the worst product you could give a song to. It was a really easy decision. How could we go on after soundtracking Hummer? It’s just so evil.”

Right. Well, whatever you like. Just don’t ever let me catch you whining about the fact that nobody’s ever heard of you or that indy music is repressed or whatever.

– Scott

9 vociferations follow:

  1. 3 hours, 45 minutes after the fact, Scott responded:

    Yea! Enviromental, personal, or political beliefs aside, $50,000 is $50,000! Who cares about your conscience when you’re eating money for lunch? Am I right or am I right?

    Update: And what’s more, I pledge never to offend the fine constituency of the PFRB by refusing to observe Scott Week ever again, lest Scott Winckler come to change more than my nickname!

  2. * * * * *
    3 hours, 53 minutes after the fact, Scott Winckler responded:

    Absolutely right! Too bad I had to smack you down for not observing Scott Week!

    No respect.

    – Scott

  3. * * * * *
    4 hours, 6 minutes after the fact, Scott responded:

    Actually, that’s not just turning down $50,000. That’s turning down possibly millions, because it’s commercials like that that make indie artists famous. I know a lot of people (including myself) who really discovered the band “Air” because their song “Surfing on a rocket” was featured in a car commercial. And that’s just one of thousands of examples. It’s practically better than radio for making someone a rich and famous musician. Especially for indie artists who are never going to be played on Clear Channel. (I don’t think anyone on Sub Pop has had a radio single since Nirvana, even though many of them sell hundreds of thousands of records.) I’m almost suprised artists aren’t paying companies $50,000 to use their songs as a form of advertising! Moby actually gave away the rights to do that for free on his “Play” album, which is one of the reasons every single one of those songs was used in one commercial or another.

    Update: I’m just like the other Scott and had to have my comment edited to reflect my true obeisance toward Scott Week.

  4. * * * * *
    4 hours, 15 minutes after the fact, Scott Winckler responded:

    *sigh* This could be a long week of moderating comments.

    The fact is, I wouldn’t be making fun of them if they’d had any reasonable item of conscience. I think it was the whole “It’s just so evil” line that made me choke on my tea. It’s admirable to stand up for one’s beliefs, assuming one’s beliefs are worth standing up for. The belief that Hummer is evil because they get poor gas mileage? Uh, no. That is stupid. And so are they for believing it to the extent that they would turn down an instant $50,000 plus whatever millions were to follow.

    – Scott

  5. * * * * *
    4 hours, 45 minutes after the fact, Geoff Paulson responded:

    Concern about the enviroment and our dependance on oil is unreasonable? ?_?

  6. * * * * *
    4 hours, 47 minutes after the fact, Geoff Paulson responded:

    Wait, sign that above comment Scott.

  7. * * * * *
    4 hours, 48 minutes after the fact, Geoff Paulson responded:

    Oops, I think I did that wrong!

  8. * * * * *
    4 hours, 48 minutes after the fact, Scott responded:

    There we go.

  9. * * * * *
    4 hours, 54 minutes after the fact, Scott Winckler responded:

    *smacks forehead*

    I feel obliged to leave your long trail of blundering as-is, to demonstrate your utter lack of regard for Scott.

    And in answer to your question, no, not necessarily. But then, judging by their own words, I don’t think that’s really what we’re talking about.

    – Scott

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